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AdvertisingAdvertising
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The Best of Marketing Chronicles in 2024
Dec 11, 2024

The Best of Marketing Chronicles in 2024

Holiday break, Volvo's EV, and Socrates

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+3+3
What Marketers Get Wrong About Social Media
Aug 28, 2024

What Marketers Get Wrong About Social Media

The illusion of social, McConaughey's "AI Wild West", freedom and responsibility

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+5+5
How To Use Proper Targeting in Marketing
Apr 10, 2024

How To Use Proper Targeting in Marketing

Reach vs targeting, the laws of marketing, and Nike's eclipse ad

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+2+2
There’s No Such Thing As “Freedom of The Press”
Feb 21, 2024

There’s No Such Thing As “Freedom of The Press”

Howard Gossage, Marshall McLuhan, and Apple's distinctive assets

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+5+5
Water Kills
Oct 18, 2023

Water Kills

How Liquid Death became a cultural icon.

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+2+2
The Coach Prime Effect
Sep 20, 2023

The Coach Prime Effect

When it's bigger than football, and life.

Pedro Porto Alegre
Pedro Porto Alegre
DiagnosisDiagnosis
+1+1
Brevity At All Costs
Aug 23, 2023

Brevity At All Costs

How the tyranny of 280 characters has levelled our thinking

Pedro Porto Alegre
Pedro Porto Alegre
DiagnosisDiagnosis
+1+1
The Meta Mirage
Jul 12, 2023

The Meta Mirage

Why Threads will dethrone Twitter

Pedro Porto Alegre
Pedro Porto Alegre
DiagnosisDiagnosis
+1+1
The Promethean Dilemma
Jul 05, 2023

The Promethean Dilemma

AI, marketing, and the price of progress

Pedro Porto Alegre
Pedro Porto Alegre
A monthly dose of strategy and creativity for brands, agencies, and businesses — delivered on the second Wednesday of every month.

Marketing Chronicles

A monthly dose of strategy and creativity for brands, agencies, and businesses — delivered on the second Wednesday of every month.

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