Category Entry Points

Media PlanningCategory Entry PointsData AnalyticsDistinctive Brand AssetsAdvertisingPerformance MarketingStrategyMental AvailabilityTacticsDiagnosisBrand BuildingBrand ArchitectureSocial MediaPhysical Availability
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Unlocking The Ordinary’s Next Growth Wave

Unlocking The Ordinary’s Next Growth Wave

After redefining skincare with transparency and simplicity, The Ordinary stands at an inflection point. The opportunity ahead isn’t just to sustain its cult following, but to evolve — bridging clinical credibility with approachability and speaking to a new generation of skincare users who are rewriting beauty norms altogether.

Pedro Porto Alegre
Pedro Porto Alegre
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+4+4
Warby Parker’s Unfinished Business In Canada

Warby Parker’s Unfinished Business In Canada

Despite having built an exceptional customer experience, the eyewear player must tackle physical availability and awareness to win Canadian consumers

Pedro Porto Alegre
Pedro Porto Alegre
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+4+4
How Advertising Affects Consumers, Brands, and Business

How Advertising Affects Consumers, Brands, and Business

What we know about marketing communications and what it can and cannot do

Pedro Porto Alegre
Pedro Porto Alegre
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+5+5
What Marketers of The Future Should Know

What Marketers of The Future Should Know

WOM, creativity in B2B, approaching datasets, category buyer memory tracking, and more

Pedro Porto Alegre
Pedro Porto Alegre
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+5+5
What Is Your Product Hired To Do?

What Is Your Product Hired To Do?

Jobs to be done, barf bags, and customer acquisition

Pedro Porto Alegre
Pedro Porto Alegre
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+5+5
How To Be Clear With Your Brand Positioning

How To Be Clear With Your Brand Positioning

What positioning is and isn't, Coors Light MLB scrappiness, Free webinar

Pedro Porto Alegre
Pedro Porto Alegre
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+3+3
How B2B Buyers Make Decisions Emotionally

How B2B Buyers Make Decisions Emotionally

Category Entry Points, Building B2B Brands That Last, and Caitlin Clark

Pedro Porto Alegre
Pedro Porto Alegre
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+4+4
Fixing B2B Marketing

Fixing B2B Marketing

What's wrong with B2B marketing, how to solve it, and museum advertising done right

Pedro Porto Alegre
Pedro Porto Alegre
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+4+4
Frequency Footprints: From Obscurity to Familiarity

Frequency Footprints: From Obscurity to Familiarity

A strategic dive into amplifying brand resonance through usage and purchase frequency.

Pedro Porto Alegre
Pedro Porto Alegre