Media Planning

Media PlanningCategory Entry PointsData AnalyticsDistinctive Brand AssetsAdvertisingPerformance MarketingStrategyMental AvailabilityTacticsDiagnosisBrand BuildingBrand ArchitectureSocial MediaPhysical Availability
Media PlanningMedia Planning
+5+5
Odds Are, You're Wrong

Odds Are, You're Wrong

Information vs formation, metrics that matter, how to advertise a bidet, and escapism

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+3+3
Harnessing Attention

Harnessing Attention

Navigating the consumer's mind, evaluating attention, media archetypes, and upcoming events

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+1+1
Revamped Marketing Chronicles 2025

Revamped Marketing Chronicles 2025

Evolution of the newsletter, water isn't wet, modern day Trojan horse, and Daniel Kahneman

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+4+4
Problem-Finders Are Just As Valuable As Problem-Solvers

Problem-Finders Are Just As Valuable As Problem-Solvers

Problem gestation, Jaguar, and WARC

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+3+3
What Marketers Get Wrong About Social Media

What Marketers Get Wrong About Social Media

The illusion of social, McConaughey's "AI Wild West", freedom and responsibility

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+4+4
Why Targeting Still Has A Role To Play In Marketing Plans

Why Targeting Still Has A Role To Play In Marketing Plans

Two-Speed Targeting, Spike Lee and Giancarlo Esposito, CMA Event

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+5+5
How To Use Proper Targeting in Marketing

How To Use Proper Targeting in Marketing

Reach vs targeting, the laws of marketing, and Nike's eclipse ad

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+3+3
How To Create Billboards That Drive Results

How To Create Billboards That Drive Results

The 9 key features of effective OOH, and Nike's first ever brand marketing advert

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+2+2
There’s No Such Thing As “Freedom of The Press”

There’s No Such Thing As “Freedom of The Press”

Howard Gossage, Marshall McLuhan, and Apple's distinctive assets

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+5+5
How To Build Lasting Brands While Winning In The Short-Term

How To Build Lasting Brands While Winning In The Short-Term

Brand Building vs Sales Activations, Super Bowl Thoughts

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+3+3
The Marketing Unicorns Redefining Brand Experience

The Marketing Unicorns Redefining Brand Experience

What is connections planning, and Lay's Groundhog Day 75x ads

Pedro Porto Alegre
Pedro Porto Alegre