Distinctive Brand Assets

Media PlanningCategory Entry PointsData AnalyticsDistinctive Brand AssetsAdvertisingPerformance MarketingStrategyMental AvailabilityTacticsDiagnosisBrand BuildingBrand ArchitectureSocial MediaPhysical Availability
Data AnalyticsData Analytics
+4+4
Artificial Intelligence Is Atrophying Your Brain

Artificial Intelligence Is Atrophying Your Brain

Treat AI like a drug, how brave is your organization, and why industry awards still matter

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Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+3+3
We Study Consumers, But Consumers Don't Study Our Ads

We Study Consumers, But Consumers Don't Study Our Ads

Why marketers need to get back to planet Earth, differentiation vs distinctiveness, and the practice of brand planning

Pedro Porto Alegre
Pedro Porto Alegre
Category Entry PointsCategory Entry Points
+4+4
How Advertising Affects Consumers, Brands, and Business

How Advertising Affects Consumers, Brands, and Business

What we know about marketing communications and what it can and cannot do

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Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+4+4
How Retailers Can Stack The Deck In Their Favour

How Retailers Can Stack The Deck In Their Favour

The 9 Empirical Laws of Shopping

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+5+5
It's Not A Principle Until It Costs You Money

It's Not A Principle Until It Costs You Money

Canadian pride, purpose marketing, tourism case study, data strategy, creative effectiveness

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+3+3
Harnessing Attention

Harnessing Attention

Navigating the consumer's mind, evaluating attention, media archetypes, and upcoming events

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+4+4
Problem-Finders Are Just As Valuable As Problem-Solvers

Problem-Finders Are Just As Valuable As Problem-Solvers

Problem gestation, Jaguar, and WARC

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Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+3+3
Marketing Commoditized Categories

Marketing Commoditized Categories

Creating value, NBA logo redesign, and WARC event

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Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+4+4
How To Make Your Brand Look Like Itself

How To Make Your Brand Look Like Itself

Brand codes, Honda's greatest ad, and Making A Marketer 2

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Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+3+3
When Your Brand Needs Some Dusting Off

When Your Brand Needs Some Dusting Off

Re-something, the art of fusion, and marketing workshop

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+2+2
The Strategic Backbone Behind Brand Hierarchy Trees

The Strategic Backbone Behind Brand Hierarchy Trees

How to grow a healthy brand tree, a betting app that understands its audience, and taking risks

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Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+3+3
An Introduction To Brand Architecture

An Introduction To Brand Architecture

Managing brand portfolios, visit Oslo, Albert Camus

Pedro Porto Alegre
Pedro Porto Alegre