Diagnosis

The first stage of any strategic planning project, this pertains to all activities around research and segmentation.

Media PlanningCategory Entry PointsData AnalyticsDistinctive Brand AssetsAdvertisingPerformance MarketingStrategyMental AvailabilityTacticsDiagnosisBrand BuildingBrand ArchitectureSocial MediaPhysical Availability
Data AnalyticsData Analytics
+5+5
It's Not A Principle Until It Costs You Money

It's Not A Principle Until It Costs You Money

Canadian pride, purpose marketing, tourism case study, data strategy, creative effectiveness

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+2+2
The Power of Culture In Advertising

The Power of Culture In Advertising

Meaning-making systems, breakfast wars, and The Future of Strategy

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+4+4
Problem-Finders Are Just As Valuable As Problem-Solvers

Problem-Finders Are Just As Valuable As Problem-Solvers

Problem gestation, Jaguar, and WARC

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+4+4
How To Make Your Brand Look Like Itself

How To Make Your Brand Look Like Itself

Brand codes, Honda's greatest ad, and Making A Marketer 2

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+3+3
When Your Brand Needs Some Dusting Off

When Your Brand Needs Some Dusting Off

Re-something, the art of fusion, and marketing workshop

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+3+3
How To Grow Small Brands

How To Grow Small Brands

How David beats Goliath, Woodsman Whisky, and speaking engagement coming up

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+1+1
How To Set Up A Brand For Success

How To Set Up A Brand For Success

Studying the past, kicking ass, and BBB event

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+3+3
What Should You Include In Your Brand Plan

What Should You Include In Your Brand Plan

The McElroy Memo, what's wrong with digital ads, and the capitalist soul

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+2+2
Planning Advertising That Yields Great Ideas

Planning Advertising That Yields Great Ideas

Learning where to dig, Honda jackets, and Socrates

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+2+2
Strategic Thinkers Are Playing A Different Game

Strategic Thinkers Are Playing A Different Game

A strategist's mindset, selling ice cream in the winter, and Nietzsche's wisdom

Pedro Porto Alegre
Pedro Porto Alegre
Category Entry PointsCategory Entry Points
+5+5
What Is Your Product Hired To Do?

What Is Your Product Hired To Do?

Jobs to be done, barf bags, and customer acquisition

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+3+3
Getting To The Insight

Getting To The Insight

Digging for truths, cows in advertising, customer acquisition codex

Pedro Porto Alegre
Pedro Porto Alegre