Data Analytics

Media PlanningCategory Entry PointsData AnalyticsDistinctive Brand AssetsAdvertisingPerformance MarketingStrategyMental AvailabilityTacticsDiagnosisBrand BuildingBrand ArchitectureSocial MediaPhysical Availability
Media PlanningMedia Planning
+5+5
Odds Are, You're Wrong

Odds Are, You're Wrong

Information vs formation, metrics that matter, how to advertise a bidet, and escapism

Pedro Porto Alegre
Pedro Porto Alegre
Category Entry PointsCategory Entry Points
+5+5
What Marketers of The Future Should Know

What Marketers of The Future Should Know

WOM, creativity in B2B, approaching datasets, category buyer memory tracking, and more

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+5+5
It's Not A Principle Until It Costs You Money

It's Not A Principle Until It Costs You Money

Canadian pride, purpose marketing, tourism case study, data strategy, creative effectiveness

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+4+4
Problem-Finders Are Just As Valuable As Problem-Solvers

Problem-Finders Are Just As Valuable As Problem-Solvers

Problem gestation, Jaguar, and WARC

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+2+2
The Strategic Importance of Knowing Your Numbers

The Strategic Importance of Knowing Your Numbers

Budget planning, The Economist's miracle, and thoughts on mastery

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+3+3
What Marketers Get Wrong About Social Media

What Marketers Get Wrong About Social Media

The illusion of social, McConaughey's "AI Wild West", freedom and responsibility

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+2+2
Is Pricing The Most Important Marketing P?

Is Pricing The Most Important Marketing P?

How to define your pricing strategy, Scottish optimism, and emerging trends

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+2+2
Mobilizing Resources Through Objective-Setting

Mobilizing Resources Through Objective-Setting

Marketing objectives vs business objectives, Burger-sized ads by BK, webinar's last call

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+4+4
Why Targeting Still Has A Role To Play In Marketing Plans

Why Targeting Still Has A Role To Play In Marketing Plans

Two-Speed Targeting, Spike Lee and Giancarlo Esposito, CMA Event

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+1+1
Market Segmentation Explained

Market Segmentation Explained

How to segment your market, World Cup delivery, Panel alert

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+1+1
How To Approach Marketing Research

How To Approach Marketing Research

Backwards research method, Chief Tractor Officer, CMA panel

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+5+5
How To Use Proper Targeting in Marketing

How To Use Proper Targeting in Marketing

Reach vs targeting, the laws of marketing, and Nike's eclipse ad

Pedro Porto Alegre
Pedro Porto Alegre