Brand Building

Media PlanningCategory Entry PointsData AnalyticsDistinctive Brand AssetsAdvertisingPerformance MarketingStrategyMental AvailabilityTacticsDiagnosisBrand BuildingBrand ArchitectureSocial MediaPhysical Availability
Category Entry PointsCategory Entry Points
+4+4
How Advertising Affects Consumers, Brands, and Business

How Advertising Affects Consumers, Brands, and Business

What we know about marketing communications and what it can and cannot do

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+4+4
How Retailers Can Stack The Deck In Their Favour

How Retailers Can Stack The Deck In Their Favour

The 9 Empirical Laws of Shopping

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+5+5
Odds Are, You're Wrong

Odds Are, You're Wrong

Information vs formation, metrics that matter, how to advertise a bidet, and escapism

Pedro Porto Alegre
Pedro Porto Alegre
Performance MarketingPerformance Marketing
+2+2
The Only Mathematical Path To Meaningful Growth

The Only Mathematical Path To Meaningful Growth

The Multiplier Effect, brand loyalty, the "Maple Leaf Premium", and Brian Cox

Pedro Porto Alegre
Pedro Porto Alegre
Category Entry PointsCategory Entry Points
+5+5
What Marketers of The Future Should Know

What Marketers of The Future Should Know

WOM, creativity in B2B, approaching datasets, category buyer memory tracking, and more

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Pedro Porto Alegre
Media PlanningMedia Planning
+1+1
Revamped Marketing Chronicles 2025

Revamped Marketing Chronicles 2025

Evolution of the newsletter, water isn't wet, modern day Trojan horse, and Daniel Kahneman

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+3+3
Marketing Commoditized Categories

Marketing Commoditized Categories

Creating value, NBA logo redesign, and WARC event

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Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+4+4
How To Make Your Brand Look Like Itself

How To Make Your Brand Look Like Itself

Brand codes, Honda's greatest ad, and Making A Marketer 2

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Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+3+3
When Your Brand Needs Some Dusting Off

When Your Brand Needs Some Dusting Off

Re-something, the art of fusion, and marketing workshop

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+3+3
How To Grow Small Brands

How To Grow Small Brands

How David beats Goliath, Woodsman Whisky, and speaking engagement coming up

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+3+3
What Should You Include In Your Brand Plan

What Should You Include In Your Brand Plan

The McElroy Memo, what's wrong with digital ads, and the capitalist soul

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+2+2
The Role of Brand Management

The Role of Brand Management

Brand vs brand management, ResZAmes, and Strategy Week

Pedro Porto Alegre
Pedro Porto Alegre