Performance Marketing

Media PlanningCategory Entry PointsData AnalyticsDistinctive Brand AssetsAdvertisingPerformance MarketingStrategyMental AvailabilityTacticsDiagnosisBrand BuildingBrand ArchitectureSocial MediaPhysical Availability
Performance MarketingPerformance Marketing
+2+2
The Only Mathematical Path To Meaningful Growth

The Only Mathematical Path To Meaningful Growth

The Multiplier Effect, brand loyalty, the "Maple Leaf Premium", and Brian Cox

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+4+4
Why Targeting Still Has A Role To Play In Marketing Plans

Why Targeting Still Has A Role To Play In Marketing Plans

Two-Speed Targeting, Spike Lee and Giancarlo Esposito, CMA Event

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+5+5
How To Use Proper Targeting in Marketing

How To Use Proper Targeting in Marketing

Reach vs targeting, the laws of marketing, and Nike's eclipse ad

Pedro Porto Alegre
Pedro Porto Alegre
Category Entry PointsCategory Entry Points
+4+4
Fixing B2B Marketing

Fixing B2B Marketing

What's wrong with B2B marketing, how to solve it, and museum advertising done right

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+5+5
How To Build Lasting Brands While Winning In The Short-Term

How To Build Lasting Brands While Winning In The Short-Term

Brand Building vs Sales Activations, Super Bowl Thoughts

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+4+4
Why Data Is Diminishing Marketers’ Ability To Understand Their Audiences

Why Data Is Diminishing Marketers’ Ability To Understand Their Audiences

Data Blinders, Calvin Klein's Couch, Ad Rodeo Anvil Awards

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+4+4
The Best of Marketing Chronicles in 2023

The Best of Marketing Chronicles in 2023

The Top 3, Howard Gossage, and Holidays Break

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+4+4
The Brand Destruction Of Black Friday

The Brand Destruction Of Black Friday

Discounting your product is the surest way to extinction.

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+2+2
Why Are Ads So Bad These Days?

Why Are Ads So Bad These Days?

Stop pitching advertising ideas, and start coming up with ideas worth advertising.

Pedro Porto Alegre
Pedro Porto Alegre
Performance MarketingPerformance Marketing
+2+2
The Human In B2B

The Human In B2B

Transcending transactions with empathy.

Pedro Porto Alegre
Pedro Porto Alegre