Advertising

The promotional P of the 4Ps of marketing, this pertains to all writings around communications planning, account planning, and creative effectiveness.

Media PlanningCategory Entry PointsData AnalyticsDistinctive Brand AssetsAdvertisingPerformance MarketingStrategyMental AvailabilityTacticsDiagnosisBrand BuildingBrand ArchitectureSocial MediaPhysical Availability
Category Entry PointsCategory Entry Points
+4+4
How Advertising Affects Consumers, Brands, and Business

How Advertising Affects Consumers, Brands, and Business

What we know about marketing communications and what it can and cannot do

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+5+5
Odds Are, You're Wrong

Odds Are, You're Wrong

Information vs formation, metrics that matter, how to advertise a bidet, and escapism

Pedro Porto Alegre
Pedro Porto Alegre
Category Entry PointsCategory Entry Points
+5+5
What Marketers of The Future Should Know

What Marketers of The Future Should Know

WOM, creativity in B2B, approaching datasets, category buyer memory tracking, and more

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+5+5
It's Not A Principle Until It Costs You Money

It's Not A Principle Until It Costs You Money

Canadian pride, purpose marketing, tourism case study, data strategy, creative effectiveness

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+3+3
Harnessing Attention

Harnessing Attention

Navigating the consumer's mind, evaluating attention, media archetypes, and upcoming events

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+2+2
The Best of Marketing Chronicles in 2024

The Best of Marketing Chronicles in 2024

Holiday break, Volvo's EV, and Socrates

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+2+2
The Power of Culture In Advertising

The Power of Culture In Advertising

Meaning-making systems, breakfast wars, and The Future of Strategy

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+4+4
Problem-Finders Are Just As Valuable As Problem-Solvers

Problem-Finders Are Just As Valuable As Problem-Solvers

Problem gestation, Jaguar, and WARC

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+3+3
Marketing Commoditized Categories

Marketing Commoditized Categories

Creating value, NBA logo redesign, and WARC event

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+1+1
The Art Of Giving Effective Creative Feedback

The Art Of Giving Effective Creative Feedback

Criticism vs. critique, international account planning, and upcoming strategy lunch & learn

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+2+2
How To Write Effective Creative Briefs

How To Write Effective Creative Briefs

What goes in it, spaghetti subway tickets, and the funnel of righteousness

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+4+4
How To Make Your Brand Look Like Itself

How To Make Your Brand Look Like Itself

Brand codes, Honda's greatest ad, and Making A Marketer 2

Pedro Porto Alegre
Pedro Porto Alegre