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Brand Architecture

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Distinctive Brand AssetsDistinctive Brand Assets
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The Strategic Backbone Behind Brand Hierarchy Trees
Sep 11, 2024

The Strategic Backbone Behind Brand Hierarchy Trees

How to grow a healthy brand tree, a betting app that understands its audience, and taking risks

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+3+3
An Introduction To Brand Architecture
Aug 07, 2024

An Introduction To Brand Architecture

Managing brand portfolios, visit Oslo, Albert Camus

Pedro Porto Alegre
Pedro Porto Alegre
Category Entry PointsCategory Entry Points
+5+5
What Is Your Product Hired To Do?
Jul 17, 2024

What Is Your Product Hired To Do?

Jobs to be done, barf bags, and customer acquisition

Pedro Porto Alegre
Pedro Porto Alegre
Category Entry PointsCategory Entry Points
+4+4
Frequency Footprints: From Obscurity to Familiarity
Oct 25, 2023

Frequency Footprints: From Obscurity to Familiarity

A strategic dive into amplifying brand resonance through usage and purchase frequency.

Pedro Porto Alegre
Pedro Porto Alegre
A monthly dose of strategy and creativity for brands, agencies, and businesses — delivered on the second Wednesday of every month.

Marketing Chronicles

A monthly dose of strategy and creativity for brands, agencies, and businesses — delivered on the second Wednesday of every month.

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