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Tactics

The final stage of every strategic planning project, this pertains to all activities that fall under the 4Ps of marketing.

Media PlanningCategory Entry PointsData AnalyticsDistinctive Brand AssetsAdvertisingPerformance MarketingStrategyMental AvailabilityTacticsDiagnosisBrand BuildingBrand ArchitectureSocial MediaPhysical Availability
Category Entry PointsCategory Entry Points
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Unlocking The Ordinary’s Next Growth Wave
Oct 15, 2025

Unlocking The Ordinary’s Next Growth Wave

After redefining skincare with transparency and simplicity, The Ordinary stands at an inflection point. The opportunity ahead isn’t just to sustain its cult following, but to evolve — bridging clinical credibility with approachability and speaking to a new generation of skincare users who are rewriting beauty norms altogether.

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+1+1
Can We Stop Talking About Apple and Nike, Already?
Aug 20, 2025

Can We Stop Talking About Apple and Nike, Already?

Why Challenger Brands Are Playing a Different Game

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+2+2
The Power of Culture In Advertising
Dec 04, 2024

The Power of Culture In Advertising

Meaning-making systems, breakfast wars, and The Future of Strategy

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+1+1
The Art Of Giving Effective Creative Feedback
Nov 13, 2024

The Art Of Giving Effective Creative Feedback

Criticism vs. critique, international account planning, and upcoming strategy lunch & learn

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+2+2
How To Write Effective Creative Briefs
Nov 06, 2024

How To Write Effective Creative Briefs

What goes in it, spaghetti subway tickets, and the funnel of righteousness

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+4+4
How To Make Your Brand Look Like Itself
Oct 30, 2024

How To Make Your Brand Look Like Itself

Brand codes, Honda's greatest ad, and Making A Marketer 2

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+3+3
What Should You Include In Your Brand Plan
Oct 02, 2024

What Should You Include In Your Brand Plan

The McElroy Memo, what's wrong with digital ads, and the capitalist soul

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+2+2
Planning Advertising That Yields Great Ideas
Sep 18, 2024

Planning Advertising That Yields Great Ideas

Learning where to dig, Honda jackets, and Socrates

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+2+2
The Strategic Importance of Knowing Your Numbers
Sep 04, 2024

The Strategic Importance of Knowing Your Numbers

Budget planning, The Economist's miracle, and thoughts on mastery

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+3+3
What Marketers Get Wrong About Social Media
Aug 28, 2024

What Marketers Get Wrong About Social Media

The illusion of social, McConaughey's "AI Wild West", freedom and responsibility

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+2+2
Strategic Thinkers Are Playing A Different Game
Jul 24, 2024

Strategic Thinkers Are Playing A Different Game

A strategist's mindset, selling ice cream in the winter, and Nietzsche's wisdom

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+3+3
Getting To The Insight
Jul 10, 2024

Getting To The Insight

Digging for truths, cows in advertising, customer acquisition codex

Pedro Porto Alegre
Pedro Porto Alegre
A monthly dose of strategy and creativity for brands, agencies, and businesses — delivered on the second Wednesday of every month.

Marketing Chronicles

A monthly dose of strategy and creativity for brands, agencies, and businesses — delivered on the second Wednesday of every month.

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