Tactics

The final stage of every strategic planning project, this pertains to all activities that fall under the 4Ps of marketing.

Media PlanningCategory Entry PointsData AnalyticsDistinctive Brand AssetsAdvertisingPerformance MarketingStrategyMental AvailabilityTacticsDiagnosisBrand BuildingBrand ArchitectureSocial MediaPhysical Availability
AdvertisingAdvertising
+2+2
The Power of Culture In Advertising

The Power of Culture In Advertising

Meaning-making systems, breakfast wars, and The Future of Strategy

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+1+1
The Art Of Giving Effective Creative Feedback

The Art Of Giving Effective Creative Feedback

Criticism vs. critique, international account planning, and upcoming strategy lunch & learn

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+2+2
How To Write Effective Creative Briefs

How To Write Effective Creative Briefs

What goes in it, spaghetti subway tickets, and the funnel of righteousness

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+4+4
How To Make Your Brand Look Like Itself

How To Make Your Brand Look Like Itself

Brand codes, Honda's greatest ad, and Making A Marketer 2

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+3+3
What Should You Include In Your Brand Plan

What Should You Include In Your Brand Plan

The McElroy Memo, what's wrong with digital ads, and the capitalist soul

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+2+2
Planning Advertising That Yields Great Ideas

Planning Advertising That Yields Great Ideas

Learning where to dig, Honda jackets, and Socrates

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+2+2
The Strategic Importance of Knowing Your Numbers

The Strategic Importance of Knowing Your Numbers

Budget planning, The Economist's miracle, and thoughts on mastery

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+3+3
What Marketers Get Wrong About Social Media

What Marketers Get Wrong About Social Media

The illusion of social, McConaughey's "AI Wild West", freedom and responsibility

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+2+2
Strategic Thinkers Are Playing A Different Game

Strategic Thinkers Are Playing A Different Game

A strategist's mindset, selling ice cream in the winter, and Nietzsche's wisdom

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+3+3
Getting To The Insight

Getting To The Insight

Digging for truths, cows in advertising, customer acquisition codex

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+2+2
Pick Your Distribution Channels Wisely

Pick Your Distribution Channels Wisely

Why distribution matters for marketers, Titanium Lion, free white paper

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+2+2
Is Pricing The Most Important Marketing P?

Is Pricing The Most Important Marketing P?

How to define your pricing strategy, Scottish optimism, and emerging trends

Pedro Porto Alegre
Pedro Porto Alegre