Marketing Chronicles
"Strategic clarity in a noisy world" | A monthly dose of strategy and creativity for brands, agencies, and businesses — delivered on the second Wednesday of every month.
Written by
Pedro Porto Alegre
Connect
Category Entry Points
+3
Oct 7, 2026
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4 min read
How to use quant and qual, why wastage isn't a bad thing, and where interesting insights hide
Distinctive Brand Assets
Sep 2, 2026
Overcoming fear of failure, the illusion of ROAS, and the emotional work of strategy
+5
Aug 19, 2026
5 min read
Non-alcoholic beer is growing because regular drinkers are choosing when not to drink. For craft challengers like BrewDog, winning means owning those occasions without making the product feel like second-rate beer
Strategy
+1
Aug 5, 2026
7 min read
The 4 levels of reading, how to become an AI-enabled strategist, and why pretty slides can mask structural flaws in thinking
+4
Jul 1, 2026
Why ethnographies and field tours are still imperative for great work, how we give meaning to things, and the hard realities of effectiveness
Jun 17, 2026
Tony’s Chocolonely has built a brand around doing the right thing, but impulse categories reward brands that make the right thing feel deliciously easy.
Jun 3, 2026
The problem with AI when used for creative thinking, repertoire vs subscription markets, small brands' biggest advantage, and building your intellectual diet
May 6, 2026
The 'solution trap', wisdom from Japan, Spurs' culture, and what to do with briefs
Advertising
Apr 1, 2026
12 min read
Retaining our beginner's eyes, the Big Mac Index, the simple math behind growing a brand, and thoughts on brand architecture
