Physical Availability

Media Planning Category Entry Points Data Analytics Distinctive Brand Assets Advertising Performance Marketing Strategy Mental Availability Tactics Diagnosis Brand Building Brand Architecture Social Media Physical Availability

Category Entry PointsCategory Entry Points

+4+4

Sep 17, 2025

Warby Parker’s Unfinished Business In Canada

Despite having built an exceptional customer experience, the eyewear player must tackle physical availability and awareness to win Canadian consumers

Pedro Porto Alegre

Media PlanningMedia Planning

+3+3

Aug 06, 2025

How Culture Has Been Shaped By Media

Laws of Retail, cowboy culture, cardinal rules of media planning, and a new age fit for generalists

Pedro Porto Alegre

Distinctive Brand AssetsDistinctive Brand Assets

+4+4

Jun 18, 2025

How Retailers Can Stack The Deck In Their Favour

The 9 Empirical Laws of Shopping

Pedro Porto Alegre

Category Entry PointsCategory Entry Points

+5+5

Jul 17, 2024

What Is Your Product Hired To Do?

Jobs to be done, barf bags, and customer acquisition

Pedro Porto Alegre

StrategyStrategy

+2+2

Jul 03, 2024

Pick Your Distribution Channels Wisely

Why distribution matters for marketers, Titanium Lion, free white paper

Pedro Porto Alegre

StrategyStrategy

+2+2

Jun 05, 2024

How To Sustain Product Innovation

How to innovate, the Tango Slap, and trends to watch for

Pedro Porto Alegre

Distinctive Brand AssetsDistinctive Brand Assets

+4+4

Dec 19, 2023

The Best of Marketing Chronicles in 2023

The Top 3, Howard Gossage, and Holidays Break

Pedro Porto Alegre

AdvertisingAdvertising

+4+4

Nov 22, 2023

The Brand Destruction Of Black Friday

Discounting your product is the surest way to extinction.

Pedro Porto Alegre