Strategy

The middle portion of the strategic planning, this pertains to all things positioning, targeting, buyer journey, objective setting.

Media PlanningCategory Entry PointsData AnalyticsDistinctive Brand AssetsAdvertisingPerformance MarketingStrategyMental AvailabilityTacticsDiagnosisBrand BuildingBrand ArchitectureSocial MediaPhysical Availability
AdvertisingAdvertising
+3+3
Why Obsessing Over Efficiency Is Killing Your Brand

Why Obsessing Over Efficiency Is Killing Your Brand

Aesthetic nihilism, Justin Bieber's newest brand, unsh*ttifying CX, and brands that matter

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+4+4
How Retailers Can Stack The Deck In Their Favour

How Retailers Can Stack The Deck In Their Favour

The 9 Empirical Laws of Shopping

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+5+5
Odds Are, You're Wrong

Odds Are, You're Wrong

Information vs formation, metrics that matter, how to advertise a bidet, and escapism

Pedro Porto Alegre
Pedro Porto Alegre
Performance MarketingPerformance Marketing
+2+2
The Only Mathematical Path To Meaningful Growth

The Only Mathematical Path To Meaningful Growth

The Multiplier Effect, brand loyalty, the "Maple Leaf Premium", and Brian Cox

Pedro Porto Alegre
Pedro Porto Alegre
Category Entry PointsCategory Entry Points
+5+5
What Marketers of The Future Should Know

What Marketers of The Future Should Know

WOM, creativity in B2B, approaching datasets, category buyer memory tracking, and more

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+5+5
It's Not A Principle Until It Costs You Money

It's Not A Principle Until It Costs You Money

Canadian pride, purpose marketing, tourism case study, data strategy, creative effectiveness

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+2+2
The Best of Marketing Chronicles in 2024

The Best of Marketing Chronicles in 2024

Holiday break, Volvo's EV, and Socrates

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+2+2
How To Write Effective Creative Briefs

How To Write Effective Creative Briefs

What goes in it, spaghetti subway tickets, and the funnel of righteousness

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+3+3
How To Grow Small Brands

How To Grow Small Brands

How David beats Goliath, Woodsman Whisky, and speaking engagement coming up

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+1+1
How To Set Up A Brand For Success

How To Set Up A Brand For Success

Studying the past, kicking ass, and BBB event

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+3+3
What Should You Include In Your Brand Plan

What Should You Include In Your Brand Plan

The McElroy Memo, what's wrong with digital ads, and the capitalist soul

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+2+2
The Role of Brand Management

The Role of Brand Management

Brand vs brand management, ResZAmes, and Strategy Week

Pedro Porto Alegre
Pedro Porto Alegre