Archive

Data AnalyticsData Analytics
+2+2
Mobilizing Resources Through Objective-Setting

Mobilizing Resources Through Objective-Setting

Marketing objectives vs business objectives, Burger-sized ads by BK, webinar's last call

Pedro Porto Alegre
Pedro Porto Alegre
Category Entry PointsCategory Entry Points
+5+5
How To Be Clear With Your Brand Positioning

How To Be Clear With Your Brand Positioning

What positioning is and isn't, Coors Light MLB scrappiness, Free webinar

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+4+4
Why Targeting Still Has A Role To Play In Marketing Plans

Why Targeting Still Has A Role To Play In Marketing Plans

Two-Speed Targeting, Spike Lee and Giancarlo Esposito, CMA Event

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+1+1
Market Segmentation Explained

Market Segmentation Explained

How to segment your market, World Cup delivery, Panel alert

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+1+1
How To Approach Marketing Research

How To Approach Marketing Research

Backwards research method, Chief Tractor Officer, CMA panel

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+3+3
You Are Not The Customer

You Are Not The Customer

The marketer's fallacy, Cheetos does it again, and customer acquisition panel

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+5+5
How To Use Proper Targeting in Marketing

How To Use Proper Targeting in Marketing

Reach vs targeting, the laws of marketing, and Nike's eclipse ad

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+3+3
What Marketing Strategy Is and Isn’t

What Marketing Strategy Is and Isn’t

Tactics are not strategy, where to start, and Globant Argentina's ingenious B2B ads

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+3+3
Why Strategists Should Read Philosophy

Why Strategists Should Read Philosophy

Today's lack of thinking, old maxims, and Jack Gohlke's NIL deals

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+3+3
The Strategist's Paradox

The Strategist's Paradox

Strategy Turns 50, and Stella Artois x Beckham Campaign

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+3+3
How To Create Billboards That Drive Results

How To Create Billboards That Drive Results

The 9 key features of effective OOH, and Nike's first ever brand marketing advert

Pedro Porto Alegre
Pedro Porto Alegre
Category Entry PointsCategory Entry Points
+3+3
How B2B Buyers Make Decisions Emotionally

How B2B Buyers Make Decisions Emotionally

Category Entry Points, Building B2B Brands That Last, and Caitlin Clark

Pedro Porto Alegre
Pedro Porto Alegre
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