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Data AnalyticsData Analytics
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How To Approach Marketing Research

How To Approach Marketing Research

Backwards research method, Chief Tractor Officer, CMA panel

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+3+3
You Are Not The Customer

You Are Not The Customer

The marketer's fallacy, Cheetos does it again, and customer acquisition panel

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+5+5
How To Use Proper Targeting in Marketing

How To Use Proper Targeting in Marketing

Reach vs targeting, the laws of marketing, and Nike's eclipse ad

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+3+3
What Marketing Strategy Is and Isn’t

What Marketing Strategy Is and Isn’t

Tactics are not strategy, where to start, and Globant Argentina's ingenious B2B ads

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+3+3
Why Strategists Should Read Philosophy

Why Strategists Should Read Philosophy

Today's lack of thinking, old maxims, and Jack Gohlke's NIL deals

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+3+3
The Strategist's Paradox

The Strategist's Paradox

Strategy Turns 50, and Stella Artois x Beckham Campaign

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+3+3
How To Create Billboards That Drive Results

How To Create Billboards That Drive Results

The 9 key features of effective OOH, and Nike's first ever brand marketing advert

Pedro Porto Alegre
Pedro Porto Alegre
Category Entry PointsCategory Entry Points
+3+3
How B2B Buyers Make Decisions Emotionally

How B2B Buyers Make Decisions Emotionally

Category Entry Points, Building B2B Brands That Last, and Caitlin Clark

Pedro Porto Alegre
Pedro Porto Alegre
Category Entry PointsCategory Entry Points
+4+4
Fixing B2B Marketing

Fixing B2B Marketing

What's wrong with B2B marketing, how to solve it, and museum advertising done right

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+2+2
There’s No Such Thing As “Freedom of The Press”

There’s No Such Thing As “Freedom of The Press”

Howard Gossage, Marshall McLuhan, and Apple's distinctive assets

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+5+5
How To Build Lasting Brands While Winning In The Short-Term

How To Build Lasting Brands While Winning In The Short-Term

Brand Building vs Sales Activations, Super Bowl Thoughts

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+3+3
The Marketing Unicorns Redefining Brand Experience

The Marketing Unicorns Redefining Brand Experience

What is connections planning, and Lay's Groundhog Day 75x ads

Pedro Porto Alegre
Pedro Porto Alegre
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