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Media PlanningMedia Planning
+3+3
What Marketers Get Wrong About Social Media

What Marketers Get Wrong About Social Media

The illusion of social, McConaughey's "AI Wild West", freedom and responsibility

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+3+3
An Introduction To Brand Architecture

An Introduction To Brand Architecture

Managing brand portfolios, visit Oslo, Albert Camus

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
Fostering A Culture Of Creativity In Efficient Times

Fostering A Culture Of Creativity In Efficient Times

Why inefficiency is good, crafty ads, and Bukowski's freedom

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+2+2
Strategic Thinkers Are Playing A Different Game

Strategic Thinkers Are Playing A Different Game

A strategist's mindset, selling ice cream in the winter, and Nietzsche's wisdom

Pedro Porto Alegre
Pedro Porto Alegre
Category Entry PointsCategory Entry Points
+5+5
What Is Your Product Hired To Do?

What Is Your Product Hired To Do?

Jobs to be done, barf bags, and customer acquisition

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+3+3
Getting To The Insight

Getting To The Insight

Digging for truths, cows in advertising, customer acquisition codex

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+2+2
Pick Your Distribution Channels Wisely

Pick Your Distribution Channels Wisely

Why distribution matters for marketers, Titanium Lion, free white paper

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+3+3
How To Properly Assess Distinctive Brand Assets

How To Properly Assess Distinctive Brand Assets

Types of DBAs, water conservation campaign, and Customer Acquisition Codex

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+1+1
Strategists And Creatives Are Advertising’s Most Formidable Pairing

Strategists And Creatives Are Advertising’s Most Formidable Pairing

How to fire on all cylinders, Guinness' iconic brand assets, and emerging trends

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+2+2
Is Pricing The Most Important Marketing P?

Is Pricing The Most Important Marketing P?

How to define your pricing strategy, Scottish optimism, and emerging trends

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+2+2
How To Sustain Product Innovation

How To Sustain Product Innovation

How to innovate, the Tango Slap, and trends to watch for

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+2+2
Mobilizing Resources Through Objective-Setting

Mobilizing Resources Through Objective-Setting

Marketing objectives vs business objectives, Burger-sized ads by BK, webinar's last call

Pedro Porto Alegre
Pedro Porto Alegre
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