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A Conundrum of Maximum Proportions
May 31, 2023

A Conundrum of Maximum Proportions

Truly, the one to watch

Pedro Porto Alegre
Pedro Porto Alegre
DiagnosisDiagnosis
The Quiet Erosion: How AI Might Be Unraveling Our Human Agency
May 24, 2023

The Quiet Erosion: How AI Might Be Unraveling Our Human Agency

What lies at the bottom of the canyon?

Pedro Porto Alegre
Pedro Porto Alegre
DiagnosisDiagnosis
The Pragmatic Paradox: The Unintended Consequences of Action-Oriented Thinking
May 17, 2023

The Pragmatic Paradox: The Unintended Consequences of Action-Oriented Thinking

Allow yourself to waste time.

Pedro Porto Alegre
Pedro Porto Alegre
DiagnosisDiagnosis
Where Do Ideas Come From? An Exploration of their Origins
May 10, 2023

Where Do Ideas Come From? An Exploration of their Origins

Hint: there's no hack for it.

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
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Tapping into Tradition: How Popeyes Found the Perfect Blend of Heritage and Creativity
May 03, 2023

Tapping into Tradition: How Popeyes Found the Perfect Blend of Heritage and Creativity

When in doubt, look to the past.

Pedro Porto Alegre
Pedro Porto Alegre
DiagnosisDiagnosis
What the Real Housewives of Atlanta and Luigi Pirandello Can Teach Marketers About ESG
Apr 26, 2023

What the Real Housewives of Atlanta and Luigi Pirandello Can Teach Marketers About ESG

95% of life is boring, but the magic lives in that 5%.

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
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Understanding the Bud Light Controversy through the Lenses of Tocqueville and Bernays
Apr 19, 2023

Understanding the Bud Light Controversy through the Lenses of Tocqueville and Bernays

Public opinion is always looking for fresh blood.

Pedro Porto Alegre
Pedro Porto Alegre
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A monthly dose of strategy and creativity for brands, agencies, and businesses — delivered on the second Wednesday of every month.

Marketing Chronicles

A monthly dose of strategy and creativity for brands, agencies, and businesses — delivered on the second Wednesday of every month.

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