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Where Do Ideas Come From? An Exploration of their Origins

Where Do Ideas Come From? An Exploration of their Origins

Hint: there's no hack for it.

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
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Tapping into Tradition: How Popeyes Found the Perfect Blend of Heritage and Creativity

Tapping into Tradition: How Popeyes Found the Perfect Blend of Heritage and Creativity

When in doubt, look to the past.

Pedro Porto Alegre
Pedro Porto Alegre
DiagnosisDiagnosis
What the Real Housewives of Atlanta and Luigi Pirandello Can Teach Marketers About ESG

What the Real Housewives of Atlanta and Luigi Pirandello Can Teach Marketers About ESG

95% of life is boring, but the magic lives in that 5%.

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
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Understanding the Bud Light Controversy through the Lenses of Tocqueville and Bernays

Understanding the Bud Light Controversy through the Lenses of Tocqueville and Bernays

Public opinion is always looking for fresh blood.

Pedro Porto Alegre
Pedro Porto Alegre
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