Pedro Porto Alegre

Pedro Porto Alegre

Strategist focused on marketing effectiveness and brand management | Canada, USA, Brazil

Category Entry PointsCategory Entry Points
+6+6
Unlocking The Ordinary’s Next Growth Wave

Unlocking The Ordinary’s Next Growth Wave

After redefining skincare with transparency and simplicity, The Ordinary stands at an inflection point. The opportunity ahead isn’t just to sustain its cult following, but to evolve — bridging clinical credibility with approachability and speaking to a new generation of skincare users who are rewriting beauty norms altogether.

Pedro Porto Alegre
Pedro Porto Alegre
Data AnalyticsData Analytics
+4+4
Artificial Intelligence Is Atrophying Your Brain

Artificial Intelligence Is Atrophying Your Brain

Treat AI like a drug, how brave is your organization, and why industry awards still matter

Pedro Porto Alegre
Pedro Porto Alegre
Category Entry PointsCategory Entry Points
+4+4
Warby Parker’s Unfinished Business In Canada

Warby Parker’s Unfinished Business In Canada

Despite having built an exceptional customer experience, the eyewear player must tackle physical availability and awareness to win Canadian consumers

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+3+3
We Study Consumers, But Consumers Don't Study Our Ads

We Study Consumers, But Consumers Don't Study Our Ads

Why marketers need to get back to planet Earth, differentiation vs distinctiveness, and the practice of brand planning

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
+1+1
Can We Stop Talking About Apple and Nike, Already?

Can We Stop Talking About Apple and Nike, Already?

Why Challenger Brands Are Playing a Different Game

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+3+3
How Culture Has Been Shaped By Media

How Culture Has Been Shaped By Media

Laws of Retail, cowboy culture, cardinal rules of media planning, and a new age fit for generalists

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+3+3
Why Obsessing Over Efficiency Is Killing Your Brand

Why Obsessing Over Efficiency Is Killing Your Brand

Aesthetic nihilism, Justin Bieber's newest brand, unsh*ttifying CX, and brands that matter

Pedro Porto Alegre
Pedro Porto Alegre
Category Entry PointsCategory Entry Points
+4+4
How Advertising Affects Consumers, Brands, and Business

How Advertising Affects Consumers, Brands, and Business

What we know about marketing communications and what it can and cannot do

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+4+4
How Retailers Can Stack The Deck In Their Favour

How Retailers Can Stack The Deck In Their Favour

The 9 Empirical Laws of Shopping

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+5+5
Odds Are, You're Wrong

Odds Are, You're Wrong

Information vs formation, metrics that matter, how to advertise a bidet, and escapism

Pedro Porto Alegre
Pedro Porto Alegre