Pedro Porto Alegre

Strategy director at WJ Agency | Not your “growth hacks marketing guru”. Subscribe for nuanced thoughts on strategy, creativity & advertising | Ball is life 🏀

Category Entry PointsCategory Entry Points

+5+5

Apr 09, 2025

What Marketers of The Future Should Know

WOM, creativity in B2B, approaching datasets, category buyer memory tracking, and more

Pedro Porto Alegre

Data AnalyticsData Analytics

+5+5

Mar 12, 2025

It's Not A Principle Until It Costs You Money

Canadian pride, purpose marketing, tourism case study, data strategy, creative effectiveness

Pedro Porto Alegre

Media PlanningMedia Planning

+3+3

Feb 12, 2025

Harnessing Attention

Navigating the consumer's mind, evaluating attention, media archetypes, and upcoming events

Pedro Porto Alegre

Media PlanningMedia Planning

+1+1

Jan 15, 2025

Revamped Marketing Chronicles 2025

Evolution of the newsletter, water isn't wet, modern day Trojan horse, and Daniel Kahneman

Pedro Porto Alegre

AdvertisingAdvertising

+2+2

Dec 11, 2024

The Best of Marketing Chronicles in 2024

Holiday break, Volvo's EV, and Socrates

Pedro Porto Alegre

AdvertisingAdvertising

+2+2

Dec 04, 2024

The Power of Culture In Advertising

Meaning-making systems, breakfast wars, and The Future of Strategy

Pedro Porto Alegre

Media PlanningMedia Planning

+4+4

Nov 27, 2024

Problem-Finders Are Just As Valuable As Problem-Solvers

Problem gestation, Jaguar, and WARC

Pedro Porto Alegre

Distinctive Brand AssetsDistinctive Brand Assets

+3+3

Nov 20, 2024

Marketing Commoditized Categories

Creating value, NBA logo redesign, and WARC event

Pedro Porto Alegre

AdvertisingAdvertising

+1+1

Nov 13, 2024

The Art Of Giving Effective Creative Feedback

Criticism vs. critique, international account planning, and upcoming strategy lunch & learn

Pedro Porto Alegre

AdvertisingAdvertising

+2+2

Nov 06, 2024

How To Write Effective Creative Briefs

What goes in it, spaghetti subway tickets, and the funnel of righteousness

Pedro Porto Alegre