Strategy director at WJ Agency | Not your “growth hacks marketing guru”. Subscribe for nuanced thoughts on strategy, creativity & advertising | Ball is life 🏀
Navigating the consumer's mind, evaluating attention, media archetypes, and upcoming events
Evolution of the newsletter, water isn't wet, modern day Trojan horse, and Daniel Kahneman
Holiday break, Volvo's EV, and Socrates
Meaning-making systems, breakfast wars, and The Future of Strategy
Problem gestation, Jaguar, and WARC
Creating value, NBA logo redesign, and WARC event
Criticism vs. critique, international account planning, and upcoming strategy lunch & learn
What goes in it, spaghetti subway tickets, and the funnel of righteousness
Brand codes, Honda's greatest ad, and Making A Marketer 2
Re-something, the art of fusion, and marketing workshop
