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It's Not A Principle Until It Costs You Money

It's Not A Principle Until It Costs You Money

Canadian pride, purpose marketing, tourism case study, data strategy, creative effectiveness

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+3+3
Harnessing Attention

Harnessing Attention

Navigating the consumer's mind, evaluating attention, media archetypes, and upcoming events

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+1+1
Revamped Marketing Chronicles 2025

Revamped Marketing Chronicles 2025

Evolution of the newsletter, water isn't wet, modern day Trojan horse, and Daniel Kahneman

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+2+2
The Best of Marketing Chronicles in 2024

The Best of Marketing Chronicles in 2024

Holiday break, Volvo's EV, and Socrates

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+2+2
The Power of Culture In Advertising

The Power of Culture In Advertising

Meaning-making systems, breakfast wars, and The Future of Strategy

Pedro Porto Alegre
Pedro Porto Alegre
Media PlanningMedia Planning
+4+4
Problem-Finders Are Just As Valuable As Problem-Solvers

Problem-Finders Are Just As Valuable As Problem-Solvers

Problem gestation, Jaguar, and WARC

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+3+3
Marketing Commoditized Categories

Marketing Commoditized Categories

Creating value, NBA logo redesign, and WARC event

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+1+1
The Art Of Giving Effective Creative Feedback

The Art Of Giving Effective Creative Feedback

Criticism vs. critique, international account planning, and upcoming strategy lunch & learn

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+2+2
How To Write Effective Creative Briefs

How To Write Effective Creative Briefs

What goes in it, spaghetti subway tickets, and the funnel of righteousness

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
+4+4
How To Make Your Brand Look Like Itself

How To Make Your Brand Look Like Itself

Brand codes, Honda's greatest ad, and Making A Marketer 2

Pedro Porto Alegre
Pedro Porto Alegre
Distinctive Brand AssetsDistinctive Brand Assets
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When Your Brand Needs Some Dusting Off

When Your Brand Needs Some Dusting Off

Re-something, the art of fusion, and marketing workshop

Pedro Porto Alegre
Pedro Porto Alegre
StrategyStrategy
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How To Grow Small Brands

How To Grow Small Brands

How David beats Goliath, Woodsman Whisky, and speaking engagement coming up

Pedro Porto Alegre
Pedro Porto Alegre
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