Media Planning
+6
Nov 5, 2025
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15 min read
In today's media ecosystem attention is the most valuable resource, and brands that understand how to harness it have a leg up
+3
Aug 6, 2025
Laws of Retail, cowboy culture, cardinal rules of media planning, and a new age fit for generalists
+5
Jun 4, 2025
18 min read
Information vs formation, metrics that matter, how to advertise a bidet, and escapism
Feb 12, 2025
16 min read
Navigating the consumer's mind, evaluating attention, media archetypes, and upcoming events
+1
Jan 15, 2025
10 min read
Evolution of the newsletter, water isn't wet, modern day Trojan horse, and Daniel Kahneman
+4
Nov 27, 2024
Problem gestation, Jaguar, and WARC
Aug 28, 2024
13 min read
The illusion of social, McConaughey's "AI Wild West", freedom and responsibility
May 8, 2024
Two-Speed Targeting, Spike Lee and Giancarlo Esposito, CMA Event
Apr 10, 2024
11 min read
Reach vs targeting, the laws of marketing, and Nike's eclipse ad
Mar 13, 2024
9 min read
The 9 key features of effective OOH, and Nike's first ever brand marketing advert
+2
Feb 21, 2024
8 min read
Howard Gossage, Marshall McLuhan, and Apple's distinctive assets
Feb 14, 2024
Brand Building vs Sales Activations, Super Bowl Thoughts
Feb 7, 2024
What is connections planning, and Lay's Groundhog Day 75x ads
