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Tapping into Tradition: How Popeyes Found the Perfect Blend of Heritage and Creativity
May 03, 2023

Tapping into Tradition: How Popeyes Found the Perfect Blend of Heritage and Creativity

When in doubt, look to the past.

Pedro Porto Alegre
Pedro Porto Alegre
DiagnosisDiagnosis
What the Real Housewives of Atlanta and Luigi Pirandello Can Teach Marketers About ESG
Apr 26, 2023

What the Real Housewives of Atlanta and Luigi Pirandello Can Teach Marketers About ESG

95% of life is boring, but the magic lives in that 5%.

Pedro Porto Alegre
Pedro Porto Alegre
AdvertisingAdvertising
+1+1
Understanding the Bud Light Controversy through the Lenses of Tocqueville and Bernays
Apr 19, 2023

Understanding the Bud Light Controversy through the Lenses of Tocqueville and Bernays

Public opinion is always looking for fresh blood.

Pedro Porto Alegre
Pedro Porto Alegre
FirstBack
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"Strategic clarity in a noisy world" | A monthly dose of strategy and creativity for brands, agencies, and businesses — delivered on the second Wednesday of every month.

Marketing Chronicles

"Strategic clarity in a noisy world" | A monthly dose of strategy and creativity for brands, agencies, and businesses — delivered on the second Wednesday of every month.

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