Archive | Marketing Chronicles

Marketing Chronicles
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Archive

AdvertisingAdvertising

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The Power of Storytelling In Advertising

How the hero versus villain complex can take your brand to the next level.

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Category Entry PointsCategory Entry Points

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Frequency Footprints: From Obscurity to Familiarity

A strategic dive into amplifying brand resonance through usage and purchase frequency.

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Pedro Porto Alegre

Distinctive Brand AssetsDistinctive Brand Assets

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Water Kills

How Liquid Death became a cultural icon.

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Pedro Porto Alegre

Performance MarketingPerformance Marketing

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The Human In B2B

Transcending transactions with empathy.

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Pedro Porto Alegre

TacticsTactics

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Retro Resonance

Navigating the nostalgic nexus in modern marketing.

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Pedro Porto Alegre

StrategyStrategy

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Navigating the Labyrinth

Why Gen-Zs are so tough to crack.

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Pedro Porto Alegre

StrategyStrategy

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The Coach Prime Effect

When it's bigger than football, and life.

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Pedro Porto Alegre

DiagnosisDiagnosis

Shapers of Culture

How the youth plays an outsized role in keeping the consumer economy turning.

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DiagnosisDiagnosis

The Illusion of Progress

The eroding undercurrent of technological advancement in our sense of selves.

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DiagnosisDiagnosis

A Necessary Evil

How Messi's Revolutionary Deal Challenges Bureaucratic Norms

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Pedro Porto Alegre

DiagnosisDiagnosis

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Brevity At All Costs

How the tyranny of 280 characters has levelled our thinking

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Pedro Porto Alegre

Data AnalyticsData Analytics

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At Odds with Each Other: Creativity and Data

Data, intuition, and where creativity finds its soul amid the figures.

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