Physical Availability

Strategy

Oatly and the Second Act of Plant-Based Milk

Mar 18, 2026

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13 min read

Oatly and the Second Act of Plant-Based Milk

The category has already won trial. The next battle is becoming the default.

Pedro Porto Alegre

Category Entry Points

Warby Parker’s Unfinished Business In Canada

Sep 17, 2025

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13 min read

Warby Parker’s Unfinished Business In Canada

Despite having built an exceptional customer experience, the eyewear player must tackle physical availability and awareness to win Canadian consumers

Pedro Porto Alegre

Media Planning

Aug 6, 2025

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15 min read

How Culture Has Been Shaped By Media

Laws of Retail, cowboy culture, cardinal rules of media planning, and a new age fit for generalists

Pedro Porto Alegre

Distinctive Brand Assets

How Retailers Can Stack The Deck In Their Favour

Jun 18, 2025

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12 min read

How Retailers Can Stack The Deck In Their Favour

The 9 Empirical Laws of Shopping

Pedro Porto Alegre

Category Entry Points

Jul 17, 2024

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9 min read

What Is Your Product Hired To Do?

Jobs to be done, barf bags, and customer acquisition

Pedro Porto Alegre

Strategy

Jul 3, 2024

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10 min read

Pick Your Distribution Channels Wisely

Why distribution matters for marketers, Titanium Lion, free white paper

Pedro Porto Alegre

Strategy

Jun 5, 2024

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14 min read

How To Sustain Product Innovation

How to innovate, the Tango Slap, and trends to watch for

Pedro Porto Alegre

Distinctive Brand Assets

The Best of Marketing Chronicles in 2023

Dec 19, 2023

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7 min read

The Best of Marketing Chronicles in 2023

The Top 3, Howard Gossage, and Holidays Break

Pedro Porto Alegre

Advertising

Nov 22, 2023

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8 min read

The Brand Destruction Of Black Friday

Discounting your product is the surest way to extinction.

Pedro Porto Alegre

Physical Availability

Oatly and the Second Act of Plant-Based Milk

Warby Parker’s Unfinished Business In Canada

How Culture Has Been Shaped By Media

How Retailers Can Stack The Deck In Their Favour

What Is Your Product Hired To Do?

Pick Your Distribution Channels Wisely

How To Sustain Product Innovation

The Best of Marketing Chronicles in 2023

The Brand Destruction Of Black Friday

Marketing Chronicles

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